Renovating the Woolworths brand with the objective of improving overall quality and perception of value whilst injecting life and personality across all applications.
During my time at *frostcollective I had the opportunity to work as part of the team that re-branded and re-designed Woolworths from the ground up. From a brand new typeface, tone of voice, photography & Illustration style all the way to the in store packaging, signage and press ads etc.
A huge job and a great learning experience working alongside such incredible designers at Frostcollective* working for such a huge and challenging client. It has been very rewarding seeing all our creations come to life popping up in stores across over Australia.
One of the briefs we run at Shillington college is a city re-brand.
Being a “Leeds lad” myself I took it upon myself to do a teacher example and re-brand the worlds greatest city in a way that is authentic to the place and the people who live there.
Alcohol Beverages Australia is the industry body created to highlight the positive social, cultural and economic contribution of the alcohol industry within Australia.
Their current branding does not reflect these brand values so I seized the opportunity to evolve the current logo and introduce a complete new design system and tone of voice around it with more of an emphasis on the all great work they do for the Australian drinks industry.
Acon campaign raising awareness for new approaches to HIV prevention that don’t always involve condoms.
The campaign’s integrated approach included outdoor, print and social media. Stage one of the campaign asked the question - “How do you do it?” using a bold and direct typographic treatment consistent with the overarching ‘Ending HIV’ creative. The minimally branded bill posters and chalk stencils are intentionally open and ambiguous, designed to provoke a response.
Stage two features responses to this question from six gay men, visually coming to life using colour, photography. Each of the three methods of HIV prevention uses a different colour - magenta for condoms, blue for PrEP and green for UVL (Undetectable Viral Load).
Acon recently announced that NSW has achieved the lowest rate of new HIV notifications since surveillance began in 1985. This is great news and testament to our work with Acon doing it’s job effectively.
Branding Loftus Lane, AMP Capital’s low-rise boutique residential development in Sydney’s Circular Quay, required delivery of a reﬁned approach.
Referencing the address itself and Sydney’s emerging laneway culture, the Loftus Lane name and brand design draw on the idea of ‘effortless luxury.’ Considered and bespoke, the development’s restrained and contemporary aesthetic contrasts with the glitzy approach of its competitors. Marketing touch points extended to bespoke Bonsai Figs that were sent to VIPs in custom-branded Loftus Lane ceramic pots and a limited-edition book titled ‘Sydney at Home’ produced in collaboration with Sydney based photographer Saskia Wilson.
The project was a huge success with all 106 apartments being sold in 2 hours.