Renovating the Woolworths brand with the objective of improving overall quality and perception of value whilst injecting life and personality across all applications.
Working across the entire brand re-designing everything from the ground up. From a brand new typeface, tone of voice, photography & Illustration style all the way to in store packaging (for both the Core and Essentials range), signage and press ads etc.
A huge job and a great learning experience working alongside such incredible designers at Frostcollective* working for such a huge and challenging client. It has been very rewarding seeing all our creations come to life popping up in stores all over Australia.
Acon campaign raising awareness for new approaches
to HIV prevention that don’t always involve condoms.
The campaign’s integrated approach included outdoor, print and social media. Stage one of the campaign asked the question - “How do you do it?” using a bold and direct typographic treatment consistent with the overarching ‘Ending HIV’ creative. The minimally branded bill posters and chalk stencils are intentionally open and ambiguous, designed to provoke a response.
Stage two features responses to this question from six gay men, visually coming to life using colour, photography. Each of the three methods of HIV prevention uses a different colour - magenta for condoms, blue for PrEP and green for UVL (Undetectable Viral Load).
Acon recently announced that NSW has achieved the lowest rate of new HIV notifications since surveillance began in 1985. This is great news and testament to our work with Acon doing it’s job effectively.