Acon campaign raising awareness for new approaches to HIV prevention that don’t always involve condoms.
The campaign’s integrated approach included outdoor, print and social media. Stage one of the campaign asked the question - “How do you do it?” using a bold and direct typographic treatment consistent with the overarching ‘Ending HIV’ creative. The minimally branded bill posters and chalk stencils are intentionally open and ambiguous, designed to provoke a response.
Stage two features responses to this question from six gay men, visually coming to life using colour, photography. Each of the three methods of HIV prevention uses a different colour - magenta for condoms, blue for PrEP and green for UVL (Undetectable Viral Load).
Acon recently announced that NSW has achieved the lowest rate of new HIV notifications since surveillance began in 1985. This is great news and testament to our work with Acon doing it’s job effectively.