Renovating the Woolworths brand with the objective of improving overall quality and perception of value whilst injecting life and personality across all applications.
Working across the entire brand re-designing everything from the ground up. From a brand new typeface, tone of voice, photography & Illustration style all the way to in store packaging (for both the Core and Essentials range), signage and press ads etc.
A huge job and a great learning experience working alongside such incredible designers at Frostcollective* working for such a huge and challenging client. It has been very rewarding seeing all our creations come to life popping up in stores all over Australia.